Buy custom marketing plan hair oil
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1696 |
Essay's paper body
If not, is it as good or inferior to the competitive product?
?« Since the brand is significantly differentiated, it is actually considered as better than its competitive products.
iii. Closest substitutes for this kind of product?
?« Closest Substitutes :
Brahmi Amla
Shanti Amla
7) Main attributes / specifications of the product?
?« Amla ( Benefits?Xlong, shiny, healthy hair)
8) Benefits to the customer?
?« Necessary : Shiny and Healthy hair
?« Usable as USP : Amla
9) Does the campaign offer proof of delivery / capability of benefits?
?« The campaign offers proof by using the celebrity (who is currently no...
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1) as they are reliable and Amla, which is believed to be good.
10) Does the advertisement give additional information?
?« No, as it is a product which does not require any such additional information (like dealers) as it is transformational and not informational.
C) FACTS ABOUT THE CUSTOMERS:
1) Target Audience:
?« Mostly women, both in rural as well as urban areas, Northwest India, regular users of oil, those who are concerned and conscious about the health and beauty of their hair...
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General points of the essay
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