Buy custom Marketing plan for perfume J'adore, by Dior
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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1040 |
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The information is from: www.chanel.com/fragrance.
Lancome is also a company based in France. O by Lancome has almost the same market segmentation, except it is a little wider. Indeed, teenagers are targeted as well as accomplished women. O has a fresh look, and is related to water in all commercials or ads...
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Indeed, teenagers are targeted as well as accomplished women. O has a fresh look, and is related to water in all commercials or ads. It was the point at the beginning, because “O†is an abbreviation for water in French. The image is fluid, but stays classy. This is the advantage. From a customer’s point of view, wearing this fragrance is like taking a fresh air breath...
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