Buy custom Marketing Plan for Business Basic Phone Company
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2216 |
Essay's paper body
Product Analysis
Business Basic Phone Company is currently in the maturity stage of its product life cycle, where both their products and competitors products are readily available. Consumers now have considerable choice as to where to purchase their mobile phones from. At this point, Business Basic Phone Company must modify its marketing strategies to ensure continued success...
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This could include strategies of:
- price differentiation ? where Business Basic Phone Company could reduce mobile phone prices while still remaining competitive and making profits
- unique forms of promotion ? this could include below-the-line promotion such as internet advertising or publicity stunts
- Introduce a trade in scheme ? where a customer can trade in their old mobile phone and receive a percentage off the normal retail price of an updated replacement...
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