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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
14 / 3753 |
Essay's paper body
As softwarebased
calendars become more popular, additional competition is expected to
enter the market.
2. Economic forces. Nationwide, many companies have reduced their overall promotion
budgets as they face the need to cut expenses. However, most of these
reductions have occurred in the budgets for mass media advertising (television,
magazines, newspapers)...
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However, most of these
reductions have occurred in the budgets for mass media advertising (television,
magazines, newspapers). While overall promotion budgets are shrinking, many
companies are diverting a larger percentage of their budgets to sales promotion
and specialty advertising. This trend is expected to continue as a weak, slowgrowth
economy forces most companies to focus more on the "value" they
receive from their promotion dollar...
Essay fragment
General points of the essay
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