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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 3053 |
Essay's paper body
It co-ordinates its network with Jetstar to provide the best mix of product and service. This has given the Qantas Group (Qantas, Jetstar, QantasLink- [Regional]) 65% share of the total domestic market. (Qantas Annual Report (QAR) 2005) .
Virgin is Australia's leading low-cost carrier with 30% of the domestic market...
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Its competitive advantage is its excellent customer and low cost service. Its current objectives are to service the corporate sector with new services. (Virgin Annual Report (VAR) 2005) .
New entrant, Jetstar has performed remarkably well against the dominant Virgin. It became the lowest cost carrier in 2005, with 7...
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General points of the essay
Qantas vs Jetstar Asia
Marketing analysis of Jetstar and Virgin Blue airlines
Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment
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Qantas business report
Qantas Airways Ltd: Analysis and Valuation
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