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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2117 |
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Good examples include the marketing of Nike shoes (contrast the branding of Nike for adult and children).
Life-cycle stage
A consumer stage in the life-cycle is an important variable - particularly in markets such as leisure and tourism.
Gender segmentation is widely used in consumer marketing. The best examples include Nike sports wear, sports shoes, football and sunglasses...
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The best examples include Nike sports wear, sports shoes, football and sunglasses.
Income
Another popular basis for segmentation. Many sports wear companies target consumers with sports goods and convenience services. Good examples include Nike, Adidas, Rebook and new balance, many companies focus on marketing products that appeal directly to consumers with relatively low incomes...
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