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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
13 / 3446 |
Essay's paper body
However, the information presented is interchangeable between products and services.
Part 1: Purpose and Mission
The first part of the marketing plan is designed to provide the reader with the necessary information to fully understand the purpose of the marketing plan. This part also includes organizational background information, which may be particularly important if the audience for the plan is not familiar with the company, such as potential financial backers...
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This part also includes organizational background information, which may be particularly important if the audience for the plan is not familiar with the company, such as potential financial backers. Some of the information, in particular the mission statement, may require the input of upper-management...
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