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Business
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Number of pages / Number of words: |
4 / 993 |
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Through effective use of market and marketing research an organization can identify the needs and wants of the customer and its public and attempt to deliver benefits that will improve or add to the customers lifestyle, while at the same time ensuring that the satisfaction of these needs results in a healthy turnover ratio for the business (learningmarketing...
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Another definition from Philip Kotler on the same website states that marketing: âsatisfying needs and wants through an exchange process (learningmarketing.net, nd).â Though this definition seems to only full fill the needs of the customer, and implies that customers will only purchase products if they feel that their needs are being fully met and satisfied...
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"Identify the causes of turnover in call centers".
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