Buy custom Marketing of ServicesGiordano's International Expansion

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The Asian company vision is “to be the best and the biggest world brand in apparel retailing”, whilst its mission is “to make people feel good & look great". Jimmy Lai, founder and chief executive officer of the Giordano clothing store chain in Hong Kong, Taiwan, Malaysia, Singapore, the Philippines and China, said that “while brand quality is important, Asian consumers are also demanding value for money” ...

This is because the trend in retailing is toward discounting, and retailers are going to give more and more value.

Like many Asian companies, also Giordano’s main strength lies on its entrepreneur: entrepreneurs like Lau Peter, Giordano’s chairman and chief executive, are influencing Asian economies like never before...

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