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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1444 |
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I would have to argue that a business can overcome a bad location if they are marketing the right location. My daughter worked at one of the first drive through Starbucks here in Phoenix, and their location was in this unknown little strip mall. It did not take long before word spread of the new location, and people now drive out of their way just for the convenience of the drive through...
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It did not take long before word spread of the new location, and people now drive out of their way just for the convenience of the drive through. Now, I believe if the product and brand had not been strong this location could have been a disaster for any other coffee shop.
Marketing Mix and H&R Block
Background
H&R Block began on Main Street in Kansas City, Missouri in the early 1950's as United Business Company; a bookkeeping service for small businesses...
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