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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1367 |
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The marketing mix elements are price, place, product, and promotion. These elements are called the Four Ps (Kotler and Keller, 2006). The product area is concerned with developing the right product for the target market. This offering may involved a physical good, a service, or a blend of both. Not all products are limited to physical goods...
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Not all products are limited to physical goods. The product of Jackson Hewitt is a completed tax form. The product services Jackson Hewitt provide is Refund Anticipation Loans (RAL), Accelerated Check Refunds (ACRs), and Gold Guarantee. This company services is set to satisfy customers' needs. Place is concerned with all the decisions involved in getting the right product to the target market's place...
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