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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 919 |
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Secondly price should mostly be competitive. In other words, one must determine the price after carefully studying the general pricing trends for similar products in the market. This helps in determining a competitive price for your product. Cheap pricing is usually the method adopted by firms in order to penetrate the market and get some market share...
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This helps in determining a competitive price for your product. Cheap pricing is usually the method adopted by firms in order to penetrate the market and get some market share. However too low a price makes the product ?cheap' in the customer's mind and gives rise to doubts and suspicions. Therefore if low price is the desired strategy, make sure the pricing is still competitive...
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General points of the essay
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