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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1202 |
Essay's paper body
The place aspect of the marketing mix is where and when to deliver the product. Southwest Airlines uses various avenues for this. One area is providing an 800 number for the consumer to check pricing and availability. Another avenue used is the internet. Southwest Airlines has won several awards for their internet site...
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Another avenue used is the internet. Southwest Airlines has won several awards for their internet site. The internet site allows the consumer to visit Southwest from anywhere there is an internet connection. So, if you are at the library, office, internet cafe, or on a portable device such as a Blackberry, Southwest is there...
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