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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 788 |
Essay's paper body
Distribution is about getting the products to the customer. These include: marketing coverage, inventory management, warehousing, order processing, transportation, distribution center and channels, reverse logistics, and specific channel members.
These four P's are the parameters that the marketing manager can control, subject to the internal and external constraints of the marketing environment...
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The goal is to make decisions that center the four P's on the customers in the target market in order to create perceived value and generate a positive response.
If an individual wanted be more creative he or she can extend the number of P's. The two P's are usually seen as useful additions for services (including information services) are:
? People...
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