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However, when planning these types of different activities, it is important to estimate what they will cost and factor that into the organization's operating budget. If your organization is working on a small budget, take advantage of free publicity. It is important to have a working relationship with the local media; it will prove useful when trying to generate publicity...

For example, have an article written about your organization for free, instead of paying for ad in the newspaper that's only if you have a small budget. If all else fails, an organization can gain lots exposure by wearing a T-shirt with the company's logo on it around town.

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