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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1425 |
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According to the Gulfstream Aerospace Corporation (GAC) website, their top value is pride. The GAC (2008) website stated, “Take pride in the integrity, quality, and safety of our products and services.†Hence, some core products of a Gulfstream jet are quality and safety. The actual product is of course, the aircraft and some of the augmented products would be customer service, aircraft warranties, convenience and speed...
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The actual product is of course, the aircraft and some of the augmented products would be customer service, aircraft warranties, convenience and speed.
Price
The second ingredient in the marketing mix recipe is price. Many decisions are considered regarding the pricing of a product. These decisions include pricing strategy, suggested retail value, volume discounts and wholesale pricing, cash and early payment discounts, seasonal pricing, bundling, price flexibility, and price discrimination (Internet Center for Management and Business Administration, Inc, n...
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