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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 818 |
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The organization that will be analyzed for their use of the marketing mix will be Maxim Healthcare Inc. Maxim Healthcare Inc. is an organization, which provides in-home nursing services to patients. Each of the four elements of the marketing mix have an impact on Maxim Healthcare Inc.’s marketing strategies and tactics...
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Maxim’s product is there nursing services, so they have to focus on their hiring requirements and training of their nurses. They want to have the most qualified and dedicated nurses working for them because this is the service that they are providing to its customers. Second is place. Maxim has to distribute their materials in places where there will be customers who might be in need of their services...
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