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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1678 |
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This can be very expensive and will again impact on your pricing.
Price generates profit, so it is an important element of the mix. You need to consider what your target group of customers will be prepared to pay for your product or services. It is important not to set the price too low, as customers may think there is something wrong with the product...
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Equally, you do not want to set the price too high; customers may think it is too high for the benefits.
Consider what it costs you to produce it. This will show you what you need to charge and not what you could or should charge. We must also make an allocation for costs such as selling, which are usually treated as fixed...
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