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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1384 |
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The goal is to make decisions that center the 4 P’s on the customer in the target market in order to create perceived value and generate a positive response†(para 2). The marketing mix is like a cake mix; a cake mix has eggs, wheat, flour, and sugar but adding more sugar the cake becomes sweeter...
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The marketing mix is like a cake mix; a cake mix has eggs, wheat, flour, and sugar but adding more sugar the cake becomes sweeter. The same is true with the marketing mix, the product you offer customers can alter by varying the mix elements, and for example, a high profile brand a company might increase the focus on the promotion and desensitize the weight given to the price (Marketing Teacher, 2000-2008)...
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General points of the essay
How to Make Decisions Like Our Founding Father
AE target market
Customer perceived value
Decision Making Process: Improving Our Ability to Make Decisions
Ethical Decisions ? How do we make the right ones?
How Companies Identify Attractive Market Segments And Choose A Target Marketing Strategy.
how is market segmentation used in target marketing?
MotivationHow should organizations make decisions?
Outsourcing and make-or-buy decisions
Target Market
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