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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1466 |
Essay's paper body
For example, the chocolate manufacturer Cadbury:
? Produces a wide range of products that would appeal to different customers
? Offers a range of chocolates at value for money prices, depending on the customer they are targeted at
? Sells the chocolates through appropriate outlets such as supermarkets and newsagents, i...
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in the right places, and
? Supports the marketing of the chocolate through appropriate promotions and advertisements.
The marketing mix therefore consists of four main elements: product, price, place and promotion.
Getting the mix of these elements right enables the organisation to meet its marketing objectives and to satisfy the requirements of customers...
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