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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1448 |
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This information can also include benchmarking other companies in the area to compare prices and services. This can even be done by simple internet searches. If Kudler wants to stay ahead they need to do market research on their competitors so that they can have the competitive edge.
Now that the types of marketing research have been discussed, the components of a marketing mix must be discussed...
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The four components of a marketing mix are product, place, price, and promotion. The product that needs to be offered by way of catering, but it also must be fresh food that is prepared in a professional manner. The product must also taste good because it is a food product. Another aspect of a catering company is the service...
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