Buy custom Marketing James Patterson Books
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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1034 |
Essay's paper body
He does not yet have the name recognition as some of his best-selling counterparts, and without this name recognition he needs to seek other means to create a buzz for his next title.
I would advocate allowing book club members exclusive access to his next release before it is released in book stores or other retail channels...
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Clubs, with exclusive rights to the pre-released book, would now have incentive to push Patterson as its preeminent selection. This would help create the powerful, and international, word-of-mouth campaign that he is seeking. First, those already loyal to the brand would now have the opportunity to create anticipation amongst other non-club Patterson loyalists, driving demand for its eventual release in stores...
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