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| Topic: |
Business
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| Number of pages / Number of words: |
21 / 5672 |
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This can be done through a range of means to get in touch with customers: direct handing of questionnaires in sales outlet, In person interview, Telephone, Post, Online survey through the company's website or Direct mail interview. The effectiveness of the survey option depends on the way it is conducted, choice of sample, interpretation, etc...
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This method is also more time-consuming than previously mentioned technique.
? Mystery Shoppers:
For intelligence on its customers, Cheese Company can opt to go undercover, an effective way to learn about customer satisfaction. This involves hiring the services of a mystery shopper, who, by getting into the shoes of a Cheese Company customer, lives the same experience and can therefore provide an unbiased measurement of customer satisfation...
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