Buy custom Marketing: How B2b Differs From B2c
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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 981 |
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4).
As mentioned earlier business-to-business environment requires very different strategies from those directed towards the consumer market. Consumer competition can be a lot fiercer, with customer loyalty begin a constant battle. According to Murphy, the differences between B2B marketing and B2C marketing are: B2B marketing is more relationship driven whereas B2C is more product driven...
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According to Murphy, the differences between B2B marketing and B2C marketing are: B2B marketing is more relationship driven whereas B2C is more product driven. The value of the relationship in B2B is maximized whereas B2C the value of transaction is maximized. In B2B the target market is smaller compare to B2C, which has a large target market...
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