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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2028 |
Essay's paper body
Their success spawned imitators, and most corporations now include marketing departments that coordinate product research and development, advertising, promotion, and distribution.
As marketing executives were promoted to CEOs, some firms adopted the modern “marketing orientationâ€, in which everything the firm does is aimed at making profits by satisfying consumers...
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This was the invisible revolution in the 1960s. It did not get the same press as the Civil Rights Movement, the Hippies, the New Left, Feminism, or Environmentalism. But unlike the counter-culture revolutions, this marketing revolution radically changed the way business works, and it is still underway...
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