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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 638 |
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According to PepsiCo, “whether it’s reformulating our products with lower sugar, fat or sodium, adding new or additional ingredients that deliver health benefits, or developing entirely new products, we’ve committed considerable resources to doing what we do best – giving consumers what they want†(PepsiCo, 2005)...
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By making sure that they are creating products that the consumer wants, keeping a competitive price, strategically placing its products, and promoting the products and brand name, PepsiCo has been able to reach its $100 billion market cap milestone in 2006 and be awarded “Supplier of the Year†by Sysco Food Services...
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