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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
3 / 825 |
Essay's paper body
Dunkin Brands, Inc. cultivated and nurtured their
marketing concept according to these sociological transformations by developing
customer relationships and fulfilling the needs and desires of an ever changing, on the go
society. (Dunkin Donuts 2006)
Dunkin Donuts coffee which is said to be the best coffee in the world has been an
essential element in relationship development for many years...
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(Dunkin Donuts 2006)
Dunkin Donuts coffee which is said to be the best coffee in the world has been an
essential element in relationship development for many years. Customers have for years
frequented the coffee and donut shops to get their daily boost for the day. Dunkin Brands
capitalized on this daily ritual by commencing a TV advertising campaign referred to as
passion-based marketing, which focused on the extent that people will go to in order to
purchase Dunkin Donuts coffee...
Essay fragment
General points of the essay
As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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