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Business
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| Number of pages / Number of words: |
2 / 466 |
Essay's paper body
‘Woolworths Select hits 1000 products’
From: The Australian Financial Review August 27, 2007
Author: Neil Shoebridge
An article in The Australian Financial Review on 27 August 2007 shows how Woolworths uses the marketing concept of positioning in its sales efforts.
Woolworths recognise their Home brand as a successful position for a product...
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‘Woolworths Select hits 1000 products’
From: The Australian Financial Review August 27, 2007
Author: Neil Shoebridge
An article in The Australian Financial Review on 27 August 2007 shows how Woolworths uses the marketing concept of positioning in its sales efforts.
Woolworths recognise their Home brand as a successful position for a product...
Essay fragment
General points of the essay
As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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