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| Topic: |
Business
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| Number of pages / Number of words: |
13 / 3382 |
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As their generation is getting ready to retire and spend less money, the automakers are looking at the younger generations. Right now, the focus is starting to turn towards the baby boomers children (Generation X) who are in their mid 20’s and 30’s and Generation Y(Winter, 2002). GenYer’s are now hitting the age where they are able to buy cars...
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GenYer’s are now hitting the age where they are able to buy cars. According to Drew Winter, “Analysts say that five years from now Gen X and Gen Y combined will account for at least 40% of vehicle sales.â€
http://www.academicmind.com/unpublishedpapers/business/management/
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