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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 908 |
Essay's paper body
The following chart maps the communication process to typical buying and selling processes.
Process stages
To move a customer from identifying a need to making a purchase, your communications must first make them aware of your offering, then build credibility, and so on. Identifying and understanding the different stages of these processes makes it possible for you to more effectively craft marketing messages and select communications vehicles...
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Identifying and understanding the different stages of these processes makes it possible for you to more effectively craft marketing messages and select communications vehicles.
Remember, these are typical processes. Different customers (governments, businesses, consumers) have different buying processes, and your selling process should vary depending on your business model...
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General points of the essay
Buying Process
Communication Process
Communication Processes and Principles
Communication Processes
Consumer Buying Process
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