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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 947 |
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"Advertisers poured a record sum of money into the Internet last quarter, which may help explain why Web pages are starting to resemble Nascar jerseys." However the culture of online advertising is not a perfect marketing parallel with traditional advertising. Advertising and marketing segmentation in the Internet reflects a culture that is both more segmented, customized, and also more international in its scope...
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Advertising and marketing segmentation in the Internet reflects a culture that is both more segmented, customized, and also more international in its scope.
Unlike billboards or magazine advertising, Web pages are not purely regional in orientation. Specific types of individuals with more specific interests surf specific pages?but unlike highway drivers, they come from all over the world rather than from a specific region, with a specific destination...
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