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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1311 |
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Obviously, this was a poor choice. What can be learned from their failure is that no one rule of new product development can be applied to every company in every industry.
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Chapter 4: Airliner Wars
Question #5: What do you see for Boeing three to five years down the road? For Airbus?
Since this case was last updated in 2005, we already know what has happened during 2006/2007 so I will speculate as to what the future holds for each company from today forward...
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This was the most successful commercial airplane launch to date with orders having been placed for 677 planes at a value of over $110 billion. Over the next three to five years, I suspect that Boeing will regain a considerable amount of its market share with their consumer-focused advancements integrated into the 787 Dreamliner...
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