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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2495 |
Essay's paper body
It will also be crucial for PPI to market their brand name and quality products to distinguish them from their new competition, OCI. Accordingly, if PPI chooses not to allow OCI to use their own brand on the FILEX folder, many consequences could potentially arise. PPI could lose business if OCI finds another supplier to create folders similar to the FILEX folder, they would lose money from not selling the OCI branded folders, and the new folders would most likely take part of the market and lower the overall market price of the folders...
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PPI could lose business if OCI finds another supplier to create folders similar to the FILEX folder, they would lose money from not selling the OCI branded folders, and the new folders would most likely take part of the market and lower the overall market price of the folders. Finally, if PPI chooses not to make the OCI branded product, they could potentially be inviting more competition into FILEX folder market...
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