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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 693 |
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Predictive models use appended demographic and behavioral data, we can create models that accurately predict which of our customers are most likely to defect, and which of our customers are most likely to respond to our new initiatives.
5. Customer segmentation- in order to develop marketing strategies for all of our customers, we have to divide them into segments based on demographics and behavior...
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Customer segmentation- in order to develop marketing strategies for all of our customers, we have to divide them into segments based on demographics and behavior. Success comes from us creating useful segments, and developing customer marketing strategies for each segment.
6. Multi-channel marketing-customers buy through multiple channels: retail, catalog, and internet...
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