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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2577 |
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In fact it is one of the sensitive issues BIONADE has to be careful with. The plastic bottle interferes with the organic image, but on the other hand allows children to take it to school by providing better protection. Additionally, it now comes with a screw top to make it a to-go drink.
In 2000 BIONADE’s look was changed to a broadly-striped label, bulls-eye cap and 1920s-style font emphasizing sophistication...
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This decision gave BIONADE the last impulse to conquer the alternative milieu and still appeal to families. The design being quite simple has a high recognition factor and represents BIONADE's unique image.
BIONADE was originally distributed in cases of 24 bottles (see attachment A6); now the packaging was extended to 6-packs to allow easy transport (see attachment A5)...
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