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When you plan to do this
4. Any challenges that you perceive in completing the part
STEP 4: DEVELOP FINDINGS
Mark Twain once observed, "Collecting data is like collecting garbage. You've got to know what you're going to do with the stuff before you collect it." Thus, marketing data and information have little more value than garbage unless they are analyzed carefully and translated into logical findings, step 4 in the marketing research approach...
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What types of information and data you plan to review
2. The types of analysis you might perform on the data that you collect
3. When you plan to do this
4. Any challenges that you perceive in completing the part
STEP 5: TAKE MARKETING ACTIONS
Effective marketing research doesn't stop with findings and recommendations?someone has to identify the marketing actions, put them into effect, and monitor how the decisions turn out, which is the essence of step 5
1...
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