Buy custom Marketing as a Focal Point
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
3 / 757 |
Essay's paper body
With this goal in mind, we can say that marketing is important because it contributes to decision making.
Another reason why marketing is so significant to the running of a business is that it raises understanding of the business itself and its external environment. In applying marketing techniques, the business is made to look outside itself at the environment in which it operates, identifying opportunities and threats in the external environment, such as competition...
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In applying marketing techniques, the business is made to look outside itself at the environment in which it operates, identifying opportunities and threats in the external environment, such as competition.
Finally, it is important to realize that marketing cannot be carried out in isolation from the rest of the business and this also is what makes marketing a focal point, in that a decision taken on any aspect of marketing will have an impact on the other functions of the business...
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General points of the essay
A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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