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Some writers are now separating selling away from promotion and calling it ‘people’ because it is too important an element of marketing to be lumped in with promotion, although in reality it is still promotion (through word of mouth). This fifth P (people) are those who contact customers on a regular basis with the objective of ultimately gaining orders and these people comprise the salesforce...

We can thus see that selling is a component part of overall marketing. There are two more Ps for service marketing, but these are dealt with later.

1.2 Models of marketing

Figure 1 attempts to sum up what is meant by marketing at a very simple level. In fact it is one of the earliest models ever attempted to explain the meaning of marketing...

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Matsunichi MP3 Promotion Marketing And The Organisation’S Micro- And Macro-Environments By Geoff Lancaster © marketing management - promotion Promotion On Marketing Strategies Promotion Strategy Promotion and Advertising Restaurant - Promotion Retail marketing and Promotion The Promotion Mix Word Of Mouth Marketing Social Promotion How might primary schools and teachers contribute to the promotion of a culture in which diversity is valued and equality of opportunity is a reality? How might primary schools and teachers contribute to the promotion of a culture in which diversity is valued and equality of opportunity is a reality? (ACCAC, 2001) Marketing And The Organisation’S Micro- And Macro-Environments promotion

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