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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1495 |
Essay's paper body
Selecting the target market
2. Determining the market mix
3. Positioning the product
4. Marketing Tactics (action program) - determine the specific short-term actions to be taken - internally and externally - by whom and when.
4. Bottom-Up Marketing: How Small Companies Plan
1. The tactic: A singular, competitive mental angle - Advertisers need to find just one tactic and build a strategy around it, focusing all the elements of the marketing mix on the tactic...
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Relationship marketing: creating, maintaining, and enhancing long-term relationships with customers and other stakeholders that result in exchanges of information and other things of mutual value
2. Importance of Relationships: the cost of lost customers, the cost of acquiring new customer, and the value of loyal customers
3...
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