Buy custom Marketing analysis of "SlimJim"
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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 3014 |
Essay's paper body
Selling to large businesses allows ConAgra Foods to sell at high volumes, gaining a larger share of the market.
One of the many brands that ConAgra Foods owns and manages as part of its retail products segment is Slim Jim. Though Slim Jim is just a small part of ConAgra's large portfolio, on its own it is a very strong brand...
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Operating in the snacks category, or meat snacks to be more specific, Slim Jim has become one of the most popular brands among its customers and the most successful brands among its competition. It is in fact the market leader in its category.
In recent years, Slim Jim's primary target audience has come to consist of teenagers, which is quite different from the brand's original target market of adult males age 25 and up...
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“The role of business is to serve the larger society, which is best accomplished by being responsive to the larger society.”
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