Buy custom Marketing Analysis of Ford’s Edsel and Mustang
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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 600 |
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However, Mustang did not only attract the youth market, but it also targeted from low-income to middle-income families. This was possible because Mustang offered multiple features that could be personalized, and so it would satisfy every client.
Ford heavily promoted Mustang by massive campaigns in print and television...
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The car was displayed in very popular places such as airports, hotels, football games, beauty contest; it even appeared on the cover of Time and Newsweek.
Unlike Edsel, Mustang assured that its market research about styling, handling and performance was kept current; this is a crucial aspect for a product to keep consumer interest...
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