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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1627 |
Essay's paper body
The information that needs to be considered is:
(a) What are Goodyear?¦s situation, its strength, weaknesses, opportunities and threat?
Table 4 ?VSWOT Analysis on Goodyear
Strength Weaknesses
?X 94 years of experience
?X 37% of US tire-making capacity
?X 60% in the Tire Replacement market (Top Ten in US)
?X 40% in the Original Equipment Manufacturer market
?X Market leader in North America
?X Broadest line of product
?X Broad market brand names with 11 brand names
?X Premium quality brands
?X A leading national advertiser
?X 8000 retails point of sale
?X 1000 company owned Goodyear Auto Service Centers
?X 2500 franchised Tire Dealers ?X exclusive distribution policy
?X lack of customer service
Opportunities Threat
?X Additional 850 retails channels ?X 2 million Goodyear brands were replace annually at Sears
?X growth of warehouse membership club stores and discount tire retails
?X customers loyalty to Sears
(b) What is the position of Goodyear in the Tire Industry?
There are 2 types of market in the tire industry, namely;
(i) Original Equipment Tire market;
Original equipment tires are sold by manufacturers directly to automobile and truck manufacturer and this account for 25% to 30% of the tire unit production on yearly basis...
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Goodyear?¦s share in this market is 38% in 1991.
(ii) The Replacement Tire Market.
This market accounts for 70% to 75% of tires sold annually and Goodyear is top ten in Passenger cars, Light-truck and Highway-Truck tires with 14% in Passengers cars and 11% in Light-truck and Highway-Truck tire.
Table 5, 6 and 7 ?V Top Ten in Passenger Car, Light-Truck and Highway-Truck Tires
(c) What is the trend of the manufacturer, distribution, retail and the customers?
Manufacturer found its advantages to have a broad product line for the customers...
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General points of the essay
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