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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1270 |
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First: How many noticed the commercials? Recognition provides the best measure of intrusiveness because it is the most accurate, complete and reliable measure of the number that noticed the commercial. It separates the people who noticed a commercial from those who ignored it, or were never exposed to it, so we can see if it had any effect on them...
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It shows if the communication process had a chance to start. We will also look at a key measure of the information communicated by the commercials. How many remembered who they were for? Some commercials for jeans and credit cards did an excellent job getting noticed but not in getting the name across...
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