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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1249 |
Essay's paper body
In
addition, Apple Company is going to enter in the game console market. So Sony must do for maintaining the sale and being on market leader.
Segmentation strategy and buying behavior:
Segmentation
|Segments |Product |Price |Promotion |Place |
|Hand Held |PSP, |Low Priced |Event sponsorship, |Online & retail stores, |
|gamers |Nintendo DS | |Magazines& |authorized and |
| | | |TV |unauthorized dealers |
|Consoles |PS3 |Highly priced |Event sponsorship, |Online & retail stores, |
|gamers |Xbox |Competitively] |Magazines& |authorized and |
| |Wii |Priced] |TV |unauthorized dealers |
|PC gamers |Miniclips |Free |Online |Online |
| |Addicting games | | | |
|Mobile gamers |iTune |Minimal fees to |Event sponsorship, |Online & retail stores, |
| |Gameloft |download |Magazines& |authorized dealers |
| | | |TV | |
The Wii, PS3, and Xbox 360 are all very different propositions, and the age and gender mix that play them varies greatly...
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And now, those user patterns have been mapped to give a clear picture of the different consoles’ diverse user bases.
There are many things that can influence our choice of video games console, from the games that are available on it, to brand loyalty, peer pressure, and even clever marketing. The current-generation has the most diverse range of consoles for the widest demographic ever seen on home consoles...
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Analyse market orientation on a company
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