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Business
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| Number of pages / Number of words: |
2 / 479 |
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Changed from quick sale to long term profit.
Relationship Marketing Era – 1990s – focus on long term relationships rather than single transactions by good customer service, value for money, keeping in contact. New technologies – call centres.
Product Concept – Consumers favour products that offer most quality, performance and features – organisation focuses on continuous product improvements...
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New technologies – call centres.
Product Concept – Consumers favour products that offer most quality, performance and features – organisation focuses on continuous product improvements.
- Need to work together with other departments = customer satisfaction. Production of different products, spending money, arguments about pricing and promotion...
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