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Business
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| Number of pages / Number of words: |
2 / 309 |
Essay's paper body
Marketing orientation is that of helping to facilitate a mutual beneficial exchange of something of value; that eventually meets the needs of the customer, simultaneously bringing profitability to the organisation. In regards to the situation of the customer and the assistant at a Pharmacy store, there was a display of marketing orientation...
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Marketing orientation is that of helping to facilitate a mutual beneficial exchange of something of value; that eventually meets the needs of the customer, simultaneously bringing profitability to the organisation. In regards to the situation of the customer and the assistant at a Pharmacy store, there was a display of marketing orientation...
Essay fragment
General points of the essay
A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
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