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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2913 |
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As obvious from the name, the higher these ratios the better for the company.
Different components of profitability ratio….
Net Profit Ratio-
This ratio known as return on sales measures the amount of net profit eared by each rupee of revenue. This ratio provides some indication of the cushion available to the company in the event of an increase in costs or a drop in sales price in the face of recession...
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This ratio provides some indication of the cushion available to the company in the event of an increase in costs or a drop in sales price in the face of recession.
NET PROFIT RATIO NET PROFIT
= -------------------------------- X 100
NET SALES
|Name |2004 |2005 |2006 |2007 |2008 |
|Aircel ltd |9...
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As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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