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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
4 / 1020 |
Essay's paper body
Marketing Strategy - promotion
o promotional goals
o promotional mix
o advertising reach, frequency, flights, theme, and media
o sales force requirements, techniques, and management
o sales promotion
o publicity and public relations
o electronic promotion (eg.: Web, or telephone)
o word of mouth marketing (buzz)
o viral marketing
16...
Essay fragment
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Marketing Strategy - Distribution
o geographical coverage
o distribution channels
o physical distribution and logistics
o electronic distribution
17. Implementation
o personnel requirements
? assign responsibilities
? give incentives
? training on selling methods
o financial requirements
o management information systems requirements
o month-by-month agenda
? PERT or critical path analysis
o monitoring results and benchmarks
o adjustment mechanism
o contingencies (What if's)
18...
Essay fragment
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