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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
49 / 13678 |
Essay's paper body
Explain your existing business - your current business according to sector, products/services, quantities, values, distributor, etc.
5. Analyse your existing customer spread by customer type, values and products/services including major accounts (the 'Pareto Principle' or the '80:20 rule' often applies here, eg...
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Explain your products and services - refer to Boston matrix and especially your strategic propositions (what these propositions will do for your customers) including your USP's and UPB's (see sales training section and acronyms)
7. Explain you routes to market, gatekeepers, influencers and strategic partners - the other organizations/individuals you will work with to develop your market, including 'what's in it for them', commissions, endorsements, accreditations, approvals, licenses, etc...
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