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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
21 / 5824 |
Essay's paper body
A manager
at Prentice Hall provided the answer that the business-book publishing
industry appears to use, “A textbook is a book that an author and a publisher
mutually agree to market as a textbook.†Thus, potential authors
have broad latitude as to how to structure a textbook and what materials
to include and/or exclude...
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However, representatives of the AMA have assured me that
that organization has no formally agreed upon statement of the common
body of knowledge for business marketing. And, according to AACSB
International officials, when their evaluation teams inspect university
courses such as business marketing during a program accreditation review,
they do not assess whether or not assigned textbooks address the
common body of knowledge for those subjects...
Essay fragment
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